Tuesday, 28 February 2017

6. Instagram

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 6th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the independent consumer based business.     Enjoy, and Happy New Year 2017.

Instagram is “Facebook for 2016 and people born after 1990, oh and all iPhone, iPad and apple adherents”.   Its mostly pictures, very few words, and easy to post in.    This appeals to the young.  

It can be the visual identity of your business on the internet and definitely at minimum a visual presence for your business.  

If you run a consumer based business, it is an excellent forum to post photos of charity events that your company sponsors, pictures of your product and brand, and raise awareness of your business services.   

If you have the resources to create a major campaign, Instagram is an excellent place to do so.  

Consider a contest where the prize would be $5,000 to a charity of choice based on the number of likes that a proposal or charity were to garner.  
Think of the incredibly successful movember campaigns or ice bucket challenges. 
These types of campaigns are ideal for a photo/video based social network such as Instagram.  

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