In the year 2017, if you are not easily found on the internet, you do not exist. This is the 9th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”. This is all you need to know to create a social media presence for the independent consumer based business. Happy Capitalism!
Google is the search engine of choice. The second most popular search engine is YouTube and in 3rd place is Google Maps. (No one seems to care about Yahoo or Bing any more.)
Location Location Location. If physical location counts, google maps will be your entry to business existence. Here is my Google Maps Listing:
When you login to Google with your google account (a gmail address) you have the opportunity to edit the information contained on the Google Maps listing, add photos, hours of operation, edit the address and more.
Go to Google Maps and enter your business name. If it cannot be found, you will be given the option of adding an entry, complete with pictures and descriptions and more. As with Google+ and Brand Accounts (next blog in this series), it is important to put in the whole thing correctly, than apply for verification.