Monday, 20 February 2017

5. Blogging

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 5th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the professional independent consumer based business.    Enjoy, and Happy New Year 2017.
#FinancialServices #Mortgage #Insurance #Appraisers #BloggingForBusiness

Blogs are articles where you discuss your industry, current issues and events in your business and marketplace, and occasionally, offer up your product as a solution to one or more of the issues that face your industry. The intent is to share the useful bits of your expertise.  

Great places to blog and tools to use include and

How to:

  • Create your spot to blog (, haha…get it!).   Include some information about yourself and your area of expertise.   Add a background and some colour .
  • Post articles weekly.   These articles are meant to share information, invite comment and introspection and become and essential service for the reader.   This will keep them coming back.  Stymied on what to write?   Please refer to an earlier blog:  What to write? What to right? 
  • Add tags to each blog to describe the content.   This is how you will be found.

  • Publish the blog.

  • Publish links to the blog on all your other social media.

  • And your website.   Don’t forget to link your website into this publishing frenzy.  

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