When creating a company blog, it is important to keep these 5 useful tips in mind:
1) Have original content that is focused and helpful
2) Offer lots of lists
3) Cross promote
4) Easy to navigate
5) Have prominent subscription options
When you’re ready to start your blog, make sure you pick one blog site instead of dividing your resources between many. You’re already busy, why make it harder on yourself? It can also be hard to keep track of various blog sites and what you have posted, and to establish a following.
Blogger.com is a great website when starting out as it’s easy to begin, as all you need is your name and email address. Once your account is set up (this takes a matter of seconds), you can start blogging! It is clearly laid out how to blog using only text, or to make use of pictures, links, videos and more great tools! By using pictures and videos especially you can get people sharing and talking, which increases your followers and your credibility.
Also try to blog often (at least once a week). This increases your chance of turning up in a search engine and can also increase your credibility.
More tips are given in our fantastic Social Networking class, which is offered across Ontario. For a full course description as well as course dates and locations, visit http://www.escomputertraining.com