Monday, 20 February 2017

5. Blogging

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 5th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the professional independent consumer based business.    Enjoy, and Happy New Year 2017.
#FinancialServices #Mortgage #Insurance #Appraisers #BloggingForBusiness

Blogs are articles where you discuss your industry, current issues and events in your business and marketplace, and occasionally, offer up your product as a solution to one or more of the issues that face your industry. The intent is to share the useful bits of your expertise.  

Great places to blog and tools to use include blogspot.com and wordpress.com

How to:

  • Create your spot to blog (blogspot.com, haha…get it!).   Include some information about yourself and your area of expertise.   Add a background and some colour .
  • Post articles weekly.   These articles are meant to share information, invite comment and introspection and become and essential service for the reader.   This will keep them coming back.  Stymied on what to write?   Please refer to an earlier blog:  What to write? What to right? 
  • Add tags to each blog to describe the content.   This is how you will be found.


  • Publish the blog.


  • Publish links to the blog on all your other social media.


  • And your website.   Don’t forget to link your website into this publishing frenzy.  



Friday, 10 February 2017

4. YouTube

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 4th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for t 
for #FinancialServices #Mortgage #Insurance #Appraisers – professional independent consumer based businesses.    Enjoy, and Happy New Year 2017.

Who doesn’t search on YouTube when you need information?  
Is there a better place to share your expertise, establish your brand, and market your product (also known as “solve your customer’s very specific problems with your offering”)?

YouTube videos can be slides, lectures, notes with voice over, actual videos.   Convert all of the above into videos, add tags and publish.   The tags should contain your intended audience.  


  • Post weekly.   These videos are meant to share information, invite comment and introspection and become and essential service for the reader.    


  • Add tags to each blog to describe the content.   This is how you will be found.


  • Publish links to the video on all your other social media.


  • And your website.   Don’t forget to link your website into this publishing frenzy.  

YouTube is a great good!   Remember, Justin Beiber was discovered via YouTube.  





Thursday, 2 February 2017

3. Twitter

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the third in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the independent consumer based business.     Enjoy, and Happy New Year 2017.

How can anyone communicate any useful ideas in 140 characters? Let me count the ways:
  1. Comment quickly
  2. Be clever
  3. Retweet someone else’s genius
  4. Add a photo or video link
  5. Add a link to a blog or a useful article


Comment quickly:
Commenting on current events and opinions is a great way to come up with tweets.   As you read news or listen to current affairs, issues that everyone is aware of will come up.   Commenting on these is easy because most people will background information. 

Be clever :
#beclever  is one of the many easier-said-than-done ‘isms.   It is in great company with 1. To lose weight, eat less, exercise more and   2. To win the game, we need to score more goals.  

Retweet someone else’s genius:
The lazy man’s guide to life includes this advice on twitter:   to appear clever when you are not, retweet someone else’s clever. 

Add a photo or video link:
Finding a great photo that is seasonal, or topical (not tropical… although tropical is probably trending in this northern winter) or a video and tweet that.  Create a longwinded video with your brand and marketing message and tweet a link to that video.

Add a link to a blog or a useful article:
What is ever so useful on twitter is the ability to link to a blog, or useful article.   The article should be informative and contain your essential marketing message:  the problem that you solve.   It can also reflect your brand.   This is advertising in its best form.   You are providing useful information to the reader.  Twitter gives you a place to hook the reader and the ability to link to your article. 


Footnote: Twitter is not expected to live past 2017 by many experts.  


Wednesday, 25 January 2017

2. Facebook

            In the year 2017, if you are not easily found on the internet, you do not exist.  This is the second in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the independent consumer based business.     Enjoy, and Happy New Year 2017.
Facebook has been written off by many professionals as a personal space.   Nothing is personal in 2017.  Everything is public.   So is your professional life. 

Facebook is useful for businesses because it has
  • a search engine
  • business pages where you can promote your business activities or at least publish them at no charge 
  • paid ads to target audiences
  • boost posts for pay, to a  pre-selected audience.


So create a page about yourself with tasteful photos of you.   Some of these should be personal and some of these purely professional.   Give people a glimpse of your true self and your many aspects. 

Publish updates weekly or bi-weekly.   These are gentle touches to your network.

Create a business page with address, phone, email and any other important contact information so that people can search and find your business easily using the search engine. 

Publish regular (bi-weekly or monthly) business updates on the business page.   Again, these are gentle touches.

Consider paying for an ad or two.  The ad should be interesting, innovative and entertain your intended audience.   The ad should most of all entertain.  Facebook is a leisure activity. The ad will increase your page likes and followers.

When something interesting or extraordinary happens for your business, publish these events and boost the post to ensure that as many people as possible in the public learn about it.  This will also serve to increase your network and your reach.

Privacy and Security
If you think of these Facebook pages as places to promote your professional self and business, then you will realize that privacy is really not very necessary.   Most of your posts should be public.  However, you should ensure that you get to review anything that anyone writes on your wall or shares on your timeline.  Do not re-share personal information or posts from your Facebook friends.  Do not include personal information on this site that you wish to keep personal or only share with close friends and family. 

Ending on a positive note:
Facebook can extend your network by leaps and bounds.  You can gently remind people that you are the trusted professional of choice for the myriad of services that you provide. 



Tuesday, 17 January 2017

1. LinkedIn for the Small Business

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the first in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the independent consumer based business.     Enjoy, and Happy New Year 2017.

LinkedIn is the social network for business professionals.   Seventy four percent of professionals are registered with LinkedIn.   Sixty percent of LinkedIn users check their LinkedIn site more than 3 times a week.   To network in 2017, use LinkedIn.  

In the olden days, I would get a business card, perhaps enter the information in Outlook, and then, with many contacts, lose touch with them as they changed emails or changed jobs. 

With LinkedIn, the contact maintains the information and the changes to their emails and job situation. 

     Rule 1:   Keep your contact information up to date in LinkedIn so that people can contact you, especially if they have no other contact information.  (oh yes, and have a professional photo of yourself)

Networking is more than just getting someone’s contact information.   It is about sharing who you are and learning about who they are and sharing updates.

        Rule 2: Share professional updates:   these can be articles of interest that you find on some publication, thought or musings or issues as they come up, company information, press releases, news and events in the business world that you work in, industry information, information about your profession.  

Write articles:   If you really are an expert about something, and good at your profession, you can write the occasional article that supports this.

        Rule 3:   Write articles for LinkedIn.   These can also be published on your blog if you have one.  Sharing updates and writing posts/ articles are 2 different things. Updates appear on the news feed on the Home page and flow.   Posts or Articles appear on your profile and do not flow away in a few hours. So it is worthwhile to take the time and write the articles. 

Company Pages explain to the world, the company that you work for.   You can showcase events and achievements of your company on these pages.   Your company is part of your professional legitimacy.  People do search on LinkedIn and Google treats LinkedIn information almost as highly as it does Wikipedia.

        Rule 4:  Create and maintain a company page.  (Post weekly or monthly).

Groups are a forum for you to connect with people in similar professions and interests, exchange ideas and publish opinions.   Join groups that reflect your professional credentials to further establish your professional credentials.


        Rule 5:  Join Groups that reflect your interests and skills.  Joins discussions and share interesting articles from groups to your contacts.