Tuesday, 14 March 2017

8. Pinterest

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 8th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the independent consumer based business.     Happy Communicating!

Pinterest is a suprise.   It becomes useful when your clients are searching via Google.   Google returns articles, but will also find the images and returns them in a search.   If you want to be found, post pictures on Pinterest!

Pinterest is a visual presence for your business.  If it can only be said in words, than Pinterest will be a challenge.   But, because of its SEO significance, Pinterest is worth the investment. 

Like Instagram, it can be the visual identity of your business on the internet and definitely at minimum a visual presence for your business. 

Small Potatoes

If you run a consumer based business, it is an excellent forum to post photos of charity events that your company sponsors, pictures of your product and brand, and raise awareness of your business services.  

The whole Shabang

If you have the resources to create a major campaign, instagram is an excellent place to do so. 
Consider a contest where the prize would be $5,000 to a charity of choice based on the number of likes that a proposal or charity were to garner.  Think of the incredibly successful movember campaigns or ice bucket challenges. These types of campaigns are ideal for a photo/video based social network.

How To:

1.    Start by signing up
2.  Create a few boards that align with your market space.  Here you identify and decide on your branding and your target market.
3.  Upload and post pictures that align with Step 2 above, that your prospects may search for or come across.
4.  These pictures should have, in their properties, links to your website.  (Backlinks are always good SEO karma). 
5.  These pictures should have, in their properties, tags with likely search keywords and phrases.
6.  When you’ve run out of ideas, take a breather by searching and posting other peoples pictures on your boards (but not too often, or this dilutes the message too much). 

What makes Pinterest work for you?   

Essentially, when a prospect searches for something using a phrase or keywords, your pictures show up as part of the results in the Google search.   When the prospect clicks on your picture, the link should take them to your website.   The more often that you are found, the more likely that Google will return you as one of the search results on the first page.  




Wednesday, 8 March 2017

7. Snapchat


In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 7th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the independent consumer based business.     Enjoy

Snapchat is impermanence in a permanent Internet.  When they say:  the internet never forgets, they were not referring to Snapchat.  Your posts are only available for a few short days at most.  It is a place to post that will be deleted and so has been laughingly referred to as the social network of choice for sexting!  Of course, as some politicians are aware, if someone is out to get you, the impermanence of anything is questionable.  

This is a whimsical play site and attracts like mined adherents. 

I cannot write about what I cannot use, so here is a link from someone who can:  
 http://www.socialmediaexaminer.com/5-ways-to-use-snapchat-for-business/

Next week we will look at more useful tools on social media.... stay with me....





Tuesday, 28 February 2017

6. Instagram

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 6th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the independent consumer based business.     Enjoy, and Happy New Year 2017.

Instagram is “Facebook for 2016 and people born after 1990, oh and all iPhone, iPad and apple adherents”.   Its mostly pictures, very few words, and easy to post in.    This appeals to the young.  

It can be the visual identity of your business on the internet and definitely at minimum a visual presence for your business.  

If you run a consumer based business, it is an excellent forum to post photos of charity events that your company sponsors, pictures of your product and brand, and raise awareness of your business services.   

If you have the resources to create a major campaign, Instagram is an excellent place to do so.  

Consider a contest where the prize would be $5,000 to a charity of choice based on the number of likes that a proposal or charity were to garner.  
Think of the incredibly successful movember campaigns or ice bucket challenges. 
These types of campaigns are ideal for a photo/video based social network such as Instagram.  





Monday, 20 February 2017

5. Blogging

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 5th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the professional independent consumer based business.    Enjoy, and Happy New Year 2017.
#FinancialServices #Mortgage #Insurance #Appraisers #BloggingForBusiness

Blogs are articles where you discuss your industry, current issues and events in your business and marketplace, and occasionally, offer up your product as a solution to one or more of the issues that face your industry. The intent is to share the useful bits of your expertise.  

Great places to blog and tools to use include blogspot.com and wordpress.com

How to:

  • Create your spot to blog (blogspot.com, haha…get it!).   Include some information about yourself and your area of expertise.   Add a background and some colour .
  • Post articles weekly.   These articles are meant to share information, invite comment and introspection and become and essential service for the reader.   This will keep them coming back.  Stymied on what to write?   Please refer to an earlier blog:  What to write? What to right? 
  • Add tags to each blog to describe the content.   This is how you will be found.


  • Publish the blog.


  • Publish links to the blog on all your other social media.


  • And your website.   Don’t forget to link your website into this publishing frenzy.  



Friday, 10 February 2017

4. YouTube

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 4th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for t 
for #FinancialServices #Mortgage #Insurance #Appraisers – professional independent consumer based businesses.    Enjoy, and Happy New Year 2017.

Who doesn’t search on YouTube when you need information?  
Is there a better place to share your expertise, establish your brand, and market your product (also known as “solve your customer’s very specific problems with your offering”)?

YouTube videos can be slides, lectures, notes with voice over, actual videos.   Convert all of the above into videos, add tags and publish.   The tags should contain your intended audience.  


  • Post weekly.   These videos are meant to share information, invite comment and introspection and become and essential service for the reader.    


  • Add tags to each blog to describe the content.   This is how you will be found.


  • Publish links to the video on all your other social media.


  • And your website.   Don’t forget to link your website into this publishing frenzy.  

YouTube is a great good!   Remember, Justin Beiber was discovered via YouTube.