4. YouTube

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 4th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for t 
for #FinancialServices #Mortgage #Insurance #Appraisers – professional independent consumer based businesses.    Enjoy, and Happy New Year 2017.

Who doesn’t search on YouTube when you need information?  

Is there a better place to share your expertise, establish your brand, and market your product (also known as “solve your customer’s very specific problems with your offering”)?

YouTube videos can be slides, lectures, notes with voice over, actual videos.   Convert all of the above into videos, add tags and publish.   The tags should contain your intended audience.  

• Post weekly.   These videos are meant to share information, invite comment and introspection and become and essential service for the reader.    

• Add tags to each blog to describe the content.   This is how you will be found.

• Publish links to the video on all your other social media.

• And your website.   Don’t forget to link your website into this publishing frenzy.  

YouTube is a great good!   Remember, Justin Beiber was discovered via YouTube.  

Social Media for Business Workshops