Monday, 29 August 2011


Facebook has reached an astronomical one trillion page views.  Wow, that’s a lot of clicking! Is there any question as to how far-reaching this most popular of all the social media sites is?  Just to put it into perspective: the world’s population is seven billion.  Now, ponder the number one trillion for a minute. 
Facebook also currently boasts 870 million unique users, according to Google’s DoubleClick Ad Planner.  That renders Facebook the number one site with respect to broad reach of internet users!
Is there any question that you, especially from a business standpoint, should be connected on Facebook and the other social media sites?  No, there should really be no question if you are truly interested in growing your business by growing your network of clients or customers; if you really want to easily maintain your contact management and if you truly want unsurpassed brand exposure.  Bearing in mind the number ‘one trillion’ page views, just think about how many people on any given day could potentially be looking at your Facebook page.  And guess what?  It’s free of charge and so easy to use.
Get connected today – let us show you how.  Come and join one of our Social Media for Business workshops and we can help you get started.  Please visit our website for schedule information at:

Friday, 26 August 2011

For Once, Long Commutes and High Traffic are What You’re Looking For: 3 Tips to Creating Website Traffic Using Social Media

Alright, so you’ve taken the first step to “getting yourself out there”, but you still aren’t experiencing an increase in business or customer movement. Well, you may be suffering from a lack of what social media experts call website traffic deprivation.  For many businesses, websites have become a comfort landing spot, where they are able to trust what they see.
Social Networks, due to their proliferous popularity, have become an inexpensive or even cost free method of creating links to hard-to-find websites.  So, as we can blatantly see, social networks such as Facebook are the escalators that direct a person towards the convincement of purchasing a product or service.  Three easy tips on how to achieve this are listed below:
1.   Exploit Facebook fan page “tabs”! On each created tab, talk about, show and list the products/services your company provides. Give users information that they can explore and help encourage them to “like” the page. Give decent levels of information that will have the viewer intrigued, but still wanting to find out more. This will act as a teaser. At this point, post links to your website, and suggest for them to follow this, and determine if what they are looking at is right for them.

2.   Articles and blogs are a fantastic method of presenting facts, knowledge and the overall pros of your product or service.  By creating these, you will give the customer a consistent stream of information that inevitably establishes them into loyal customers and supporters.  On the tabs, provide catchy phrases that may intrigue the viewer to click. At this point, by taking this route, they will still be drawn to the website for later exploration.

3.   With so many people using social networks such as Facebook, traffic on your fan page will likely be greater than on your website.  Take advantage of the already-established traffic on your page!  Contests and special offers are attractive points that get a viewer’s attention. Any way of saving money or receiving something for free intrigues a viewer. By listing these contests and offers on Facebook, you will immediately grab their attention.  At this point, you’ve got them hooked, and all that is left to do is reel in the line.  You can do this by posting pictures, links and tags that will directly take them to the page where they can apply for the contest or find out more about the offer…Oh, but wait, you’ve tricked them because this page you have taken them to is actually just a tab on your company website!
Website traffic deprivation has become a fatal business-borne-illness that has many people stranded wondering which way to turn.  Each tip above if followed carefully is guaranteed to improve consumer traffic on your website.  Each tip provides bait to get the viewer’s attention, and have them click on links that draw them to the place where they will find what they need. It’s not being sneaky, but rather being clever.  Facebook and even other social networks have provided you with the convenience of being able to draw customers to your products and services, why not exploit this amazing opportunity?!  With all that said, I wish you good luck with your commute to a higher trafficked website.

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Wednesday, 17 August 2011


Eight years following its inception, LinkedIn surpassed rival social media giant, MySpace, becoming the 2nd most popular networking site.  Unlike other social media sites including Facebook and Twitter, LinkedIn’s primary focus remains on the business professional, rendering it a truly useful tool for marketing to the affluent but time-constrained demographic that is the business professional.  It allows people to initiate and maintain a potentially unlimited number of contacts within the realm of their industries, all the while using self-promotion as a primary function.
To further reiterate the usefulness of LinkedIn to the business professional, I have paraphrased some interesting facts garnered from an article I found by eMarketer (a digital intelligence website):
 Marketers are able to gain perspective regarding how to best reach LinkedIn’s profession-focused networkers through analyzing how they mainly make use of the site.  A survey conducted in July 2011 by Lab42 concluded that LinkedIn users are highly engaged:
·         32% check the site several times a week and 35% check it daily
·         42% of users update their profiles on a regular basis
·         81% belong to at least one group
LinkedIn users interact often with the site; ergo they are interacting with companies on the site, and are exposed to the ads served there.
Here are some interesting facts regarding different uses for LinkedIn based upon professional position:
·         Top level executives are using the site primarily for industry networking (22%) and as a means of promoting their businesses (20%)
·         Middle management professionals tend to use LinkedIn as a means of keeping in touch with others (24%) as well as for industry networking (20%)
·         Entry level employees make use of the site for the purpose of job searching (24%) as well as co-worker networking (23%)
It’s imperative to note the usage differences when advertising on LinkedIn in order to effectively target your key demographic.  LinkedIn is truly an important tool with which you can promote yourself in a business capacity to other serious-minded professionals. Join us at one of our Social Networking workshops and we’ll show you how to make the most of it!
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