12. Finally, a Synopsis

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the last in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   It’s been a pleasure sharing my knowledge about social media and the independent consumer based business.     Good fortune.

Social Media Workshops

	What to post			Where does the informational, marketing and brand content come from?
Accounts that you need:	Holidays and Trends	Company Updates	How To… info
1.       LinkedIn	Alt week	1 x week	1 x week	Your product in real life, how it can benefit your client… what problem do you solve?   What is your brand about (in terms of benefit to your clients?)  None of this should be in sales or advertising terms.  All of it should sound like a lecture or Ted Talk.
LinkedIn Company Page		1 x week	1 x week
LinkedIn Write Articles			Alt week
2.       Facebook Account	Daily – 1	1 x week	1 week	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
Business Facebook Page		1 x week	1 x week	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
3.       Twitter account	Daily	Daily	Daily	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
4.       YouTube	never	1 x 2 weeks	1 x week	Primarily a Forum for how to do stuff and real info.   Always include links to your websites
5.       Blogs		1 x week	1 x week	Your product in real life, how it can benefit your client… what problem do you solve?   What is your brand about (in terms of benefit to your clients?)  None of this should be in sales or advertising terms.  All of it should sound like a lecture or Ted Talk.
6.       Instagram	Daily-1	1 x week	1 x week	Photos of your products, services, brand, good works, campaigns
7.       Snapchat
8.       Pinterest	Alt week	1 x week	1 x week	Attach links to your company pages on the pictures, reshare other peoples
9.       Google Maps	Daily – 1	1 x week	1 x week	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
10.    Google+ and Brand Account Google Page	1 x week	1 x week	1 x week	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
11.    Hootsuite : to schedule future posts		1 x week	1 x week

11. Hootsuite

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the 11th in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   This is all you need to know to create a social media presence for the independent consumer based business.   Good fortune.

“And the elves were able to do it all in one night…. “   I envy the elves.  No social networker is an elf with such magical powers.  Maintaining accounts and posting takes buckets of time.  Much of the posting is redundant (same stuff or almost the same stuff across many platforms).  If only there was a piece of software that could automate this process!

Well there is.  No one spot can allow you to publish to all networks in exactly the way you need, however, Hootsuite comes pretty darn near close. 

Sign up for Hootsuite and pay for the basic account (you will need it).   Enter in all your social networks.   

Streams allow you to view whats going on in any of your social networks and also to see what you published and what is scheduled.   

Hootsuite allows you to schedule posts ahead.   

Hootsuite allows you to publish on a number of different platforms - one post going many places.   

These 2 features make Hootsuite an essential service.  

Now you can begin publishing most of your stuff from one single location.  The scheduling feature allows you to spend a day on Twitter or Facebook posts, schedule the series and leave the topic for the next number of weeks or months.  It allows you to experiment with time of day publishing and frequencies.  Finally, it allows you to publish bulk or batch entries.  

Hootsuite is an essential service. 

Social Media for Business Workshops