12. Finally, a Synopsis

In the year 2017, if you are not easily found on the internet, you do not exist.  This is the last in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”.   It’s been a pleasure sharing my knowledge about social media and the independent consumer based business.     Good fortune.

Social Media Workshops

	What to post			Where does the informational, marketing and brand content come from?
Accounts that you need:	Holidays and Trends	Company Updates	How To… info
1.       LinkedIn	Alt week	1 x week	1 x week	Your product in real life, how it can benefit your client… what problem do you solve?   What is your brand about (in terms of benefit to your clients?)  None of this should be in sales or advertising terms.  All of it should sound like a lecture or Ted Talk.
LinkedIn Company Page		1 x week	1 x week
LinkedIn Write Articles			Alt week
2.       Facebook Account	Daily – 1	1 x week	1 week	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
Business Facebook Page		1 x week	1 x week	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
3.       Twitter account	Daily	Daily	Daily	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
4.       YouTube	never	1 x 2 weeks	1 x week	Primarily a Forum for how to do stuff and real info.   Always include links to your websites
5.       Blogs		1 x week	1 x week	Your product in real life, how it can benefit your client… what problem do you solve?   What is your brand about (in terms of benefit to your clients?)  None of this should be in sales or advertising terms.  All of it should sound like a lecture or Ted Talk.
6.       Instagram	Daily-1	1 x week	1 x week	Photos of your products, services, brand, good works, campaigns
7.       Snapchat
8.       Pinterest	Alt week	1 x week	1 x week	Attach links to your company pages on the pictures, reshare other peoples
9.       Google Maps	Daily – 1	1 x week	1 x week	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
10.    Google+ and Brand Account Google Page	1 x week	1 x week	1 x week	One liner with title plus link to Blog, YouTube, or LinkedIn Post with information and how to for viewer.
11.    Hootsuite : to schedule future posts		1 x week	1 x week