Friday, 27 April 2012


We recently began using Tumblr for the ‘Blogging’ segment of our Social Networking for Business workshop, and, I must say, I’m impressed.  I first learned about Tumblr through my teenage daughter who used the site as a form of communicating and photo sharing with friends, and to be honest, I dismissed it at the time (a couple of years ago) as just that - another teen fad.  But, when I actually created a Tumblr account and researched its functionality, I definitely changed my tune.
Tumblr, in a word, simplifies the blogging experience.  It’s straightforward as well as easy, quick and fun to use.  In singing the praises of Tumblr, I’m not diminishing the qualities of WordPress or Blogger, but I have to admit, Tumblr does facilitate blogging and picture & video sharing in an unprecedented manner.  Tumblr is multimedia – you have the option to post a photo or video only (with a caption if you so desire) or you can post text content with or without photos or video.  You can even post a quote and have the option to cite the source in its own field.  And, so much more… It really doesn’t get any more uncomplicated than that!
With respect to branding, Tumblr is unquestionably the way to go.  As a quote from an article on puts it:  “If your brand can be conveyed visually, Tumblr is the best platform because it’s fast and high resolution image based…”
Another major advantage to Tumblr is that it’s extremely social - the site makes it easy to follow other blogs – and that means that your blog will be easy for others to follow.  Tumblr, in effect, allows greater accessibility to your blog, thereby making it almost effortless to build your audience. 
And, as far as SEO (search engine optimization) goes, Tumblr is one of the best forums you can use.  As journalist, Dan Goodswen, says: “Tumblr’s native reblogging system means that any links you embed in your posts can quickly spread around the site, generating potentially hundreds, even thousands of linkbacks.”
There’s no doubt that Tumblr’s user numbers are growing exponentially.  The blogging site has doubled in size since the fall of 2011.  Here are some stupefying numbers: 

And, from, here are some more stats with respect to Tumblr’s content:
  • 637 posts per second
  • 38,194 posts per minute
  • 2.3 million posts per hour
  • 385 million posts per week
  • 1.65 billion posts per month
  • 20 billion posts per year
I, for one, with still a soft spot for Blogger in my heart, will definitely be checking Tumblr out more often and contributing to some of its awesome numbers with a few posts of my own.
If you want to learn more about the virtues of Tumblr, why not join one of our Social Networking for Business workshops and we’ll get you started.  For a schedule of dates and locations, please click on the following link!

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