Monday, 9 April 2012


Social media is all about engagement and connecting with other people.  To successfully run any customer-facing business, the first rule is:  Know your clientele.  And, in social media speak, that means: Know your audience.
Why is this so important?  Because your audience (hopefully comprised in large part of your clients and prospects) is your sole reason for being active on social media sites from a business standpoint.   
Here are four definite advantages to knowing who your audience is and what they’re all about:
1. You’re Able to Better Focus – If you can focus intently on whom you are targeting, it makes it easy to create content that resounds immediately with these people.  And, that’s important because generating valuable content that allows you to engage the highest number of relevant people is the essence of your social media business strategy.  You want to capture their interest.  You want to keep their interest so that they’re coming back often to see your latest Facebook and blog posts.
2.  The Walls Come Down – You’re able to listen to what people have to say about your business – the positive as well as the negative – and respond in kind.  Social media is all about, well… being social.  And interactive.  Social networking affords you the opportunity to effortlessly communicate with your audience in an unprecedented manner.  Take advantage of that!  The more you interact with your audience, the better you come to know them.
3. You Can More Readily Respond to Specific Needs – Imagine being able to get to know clients so intimately through social media that you come to the point where you’re able to offer them what they require prior to them even inquiring.  You can make valuable suggestions to them and can tailor your services to fit them specifically simply because you have made the effort to communicate with them via social networking sites.  Ask lots of questions and interact often.  Soon, you’ll know what they need before they do!  The ultimate in customer service.
4. You Can Position Yourself as an Industry Leader – When the people in your audience (your clients and prospects) have industry related queries or need to be apprised of valuable information, you want to be the one they turn to, don’t you?  Make yourself readily available to people on your social networking sites – let it be known that you are the expert in your field!  Blog, blog, blog and then blog some more.  Blogging is a prime way of showcasing your wealth of industry knowledge.  And, don’t forget to post links to your blog posts on your other social networking sites – Facebook, Twitter and LinkedIn.  Get your messages heard by the people you want to reach – your audience.  And, get to know them as well as you can, so you can better serve them and become their go-to person.
For more information on social media and the importance of getting to know your audience through social networking, join one of our Social Networking for Business workshops.  For a schedule of upcoming workshops in your area, please visit:

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