Sunday, 8 May 2011

Business Implications of Social Networking

Social networking, one of the most significant technological innovations of the last decade, has changed how we communicate with one another and has changed our social norms, the speed of communication and the access we have to information.

Since about two-thirds of Canada uses Facebook, it is clear that this website and other social media tools have become a crucial part of our day-to-day living.

Typically, approximately 5% of your clients are intimate while 20% are contacted once or twice a year and 70% are clients you would like to bring closer.

Social media will help you to create and maintain a more intimate relationship with this 70%.

When you begin to build your social network, it is important to consider Brand Development, methods of Internet Advertising and your current Customer Relationship Management (CRM) strategy. It is often most effective to consider what your customer's point of view would be. What they would like to read about and how often they would want to be reading this are good points to start with. You can use this information to begin a dialogue with these customers and to eventually build a successful relationship with them.

ES Computer Training has helped corporations and can help you to create your Social Media Strategy and to begin using Social Networking for your business' success.

Visit for our full course description and schedule.
Check out our Facebook page at and become a fan for regular updates about social media strategies for business, insurance, finance, real estate and more.

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