Facebook is
the medium of choice for many businesses when it comes to a social media
marketing strategy. Why? Because Facebook has almost a billion users;
it has become the social medium on
which to connect and because, with its gazillion user-friendly features and
apps, it’s just so damn cool!
Here are a
few statistics and things (courtesy of consultant, Jeff Bullas, one of my
favorite go-to guys for all things social media) you should know before using
Facebook as a part of your business’ social media marketing campaign.
1. What Days of the Week are Best for Posting?
Although there’s nothing wrong with posting on Facebook any given day of
the week, statistics show that the best days to post are Wednesdays and
Sundays.
2. What Times of the Day are Best for Posting?
The best time to post on Facebook is between the hours of 8:00 PM and
7:00 AM. Apparently posting between
these hours garner 20% more user engagement.
So, if you want to increase traffic, “likes” and comments, analysis
shows that it’s actually best to post during non-business hours,
when users are not at work.
3. How Many Posts a Day Should you Create?
Research dictates that it’s quality, not quantity, that matters
most. Accordingly, posting one or two
times per day generates 40% more user engagement.
4. How Many Times a Week Should you Post? By the
same token, according to Bullas, you can, “Achieve
maximum user engagement by not overcrowding users’ newsfeeds with too many
Posts during the week. Posting one to
four times produces 71% higher user engagement than five or more Posts in a
given week for retail brands.”
No one wants to have their News
Feeds inundated with an over abundance of posts – especially not if they’re all
from the same person or company.
5. What is the Optimal Length for a Post? With
respect to the length of posts, it would appear that more concise posts (posts
between one and 40 characters in length) produce higher engagement than do longer
posts. The statistic is, “Posts with 80 characters or less receive
66% higher engagement.”
6. What Kind of Content Sparks Dialogue? To get
the dialogue ball rolling, ask questions of your fans. If you really want to generate lots of
comments, there’s no better way to do it.
If your objective is to really get fans talking, remember that, “question posts generate comment rates
double that of “non-question” posts.”
7. What Keywords are Most Effective in Facebook Offer Posts? People respond best to uncomplicated and undemanding offers. Tell your fans what they’re getting in
straightforward language. Bullas claims
that keywords like “$ Off” and “Coupons” generate the highest fan
engagement. On the flipside, keywords
such as “Sale” and “% Off” receive the least fan engagement.
So, now that you’re armed with some
of the best advice for posting on Facebook for business – get out there and get
posting!! For more information and to
best optimize your social media endeavors, why not join one of our Social
Networking for Business seminar/workshops and we’ll equip you with everything
you need to know! Just click on the link
for a schedule of workshops in your area.
This is really useful! I'm definitely going to use this soon. Thanks, Anne!
ReplyDeleteYou are most welcome and thank you so much for your comment - glad that you found the information useful!
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