Tuesday, 1 April 2014

21 Social Media Statistics for 2014 (So Far)

Social media continues to be a widespread phenomenon – it continues to grow both in terms of the number of people and businesses who use it as well as the number of social media platforms it encompasses. Insofar as its relevance to business is concerned, well, let’s just say that if you’re not social, you can’t possibly be competitive in the market as it exists in 2014. Why? Here are some stats, courtesy once again, of Jeff Bullas, social media guru and author, that will illustrate the importance and astonishing reach of social media...                                                                                                      

An Overview of Social Media:                       
  • 72% of all Internet users are now active on social media
  • 89% of those between 18 and 29 years old are social media users
  • 72% of individuals aged 30 to 49 are engaged in social media
  • 60% of people between 50 to 60 years old are active on social media
  • 43% of those 65 years old and above are engaged in social media
  • 71% of users access social media from a mobile device

·      Facebook now has over 1.15 billion users   

 ·         One million webpages can be accessed with the “Login with Facebook” feature

 ·         23% of Facebook users login at least 5 times daily

 ·         47% of Americans say Facebook is the top influencer of their buying decisions

 ·         On average, Americans spend %16 of each online hour on Facebook

 ·         70% of marketers acquire new customers through Facebook

·         Twitter now has over 550 million registered users and 215 million monthly active users
·         Between 2012 and 2014, Twitter achieved a growth rate of 44%
·         34% of marketers use Twitter for lead generation

·         Google+ now has over 1 billion enabled accounts and 359 million active monthly users
·         Google+ is has a growth rate of 33% per year
·         People aged 45 to 54 years old have increased their Google+ usage by 56% since 2012

·         YouTube has over one billion monthly active users
·         Pinterest has 20 million monthly active users
·         Instagram has 150 million monthly active users
I’ve said it before and I’ll say it again: Regardless of which social media platforms on which you engage (some work better than others for different businesses – it’s crucial to do your research to find out where your customers and prospects are), the bottom line is, there’s no denying that social media can actuate real sales and marketing results! 


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