Twitter
is by far one of the most popular and the “noisiest” of the social networking
applications. Twitter is a microblog – a distinctive way of communicating
with consumers. and consumers, by
nature, like to feel that they can easily access your business and communicate
effortlessly with you. Twitter functions as a broadcast medium. It
is an informative newsfeed and very useful for announcements and updates.
Twitter’s premise lies in its principle that, “The open exchange of information can have a
positive global impact.”
Doesn’t
Twitter sound like a most effective means by which you can reach your
clients? And, what a great platform whereby to get tongues wagging about your business!
Tweet-based marketing and
customer service campaigns are two fundamental ways in which Twitter can be
used to promote your business. The essence of Twitter from a business
perspective is consumer/client engagement. Engaging clients with content-heavy
tweets positions you as an industry expert! Here are some tips to help
you tweet more effectively to reach your clients:
1. Examine Twitter to Understand its Functions – No matter what you want to say on Twitter, you have to keep in
mind that you only have 140 characters with which to say it. Your
messages must be brief, but informative and engaging.
2. Craft Your Messages – To point #1, given the 140 character limit, it’s important that
you think about what you want to tweet before you tweet it and ensure that each
tweet is relevant to as many people as possible. Remember, your tweets have to
be engaging and newsworthy – no one is really going to care what you’re having
for dinner! And, try to refrain from tweeting solely about your current
listings – be more imaginative.
3. Follow and Be Followed – Your aim is to reach as many clients and prospects as you
can. Yes, you want to be followed! But, you want to be followed by
people that are actually interested in what you’re tweeting. Follow other
leaders within your industry and get them to follow you. Follow your
clients and prospects and get them to follow you. The goal here is to
communicate with people you can help and those who can benefit you and your
business.
4. Never Over-Tweet – You don’t want to be posting a gazillion times a day.
People are going to think you’re spamming them and that’s a terrible thing for
people to think about you and your business. Each time you tweet, you
want to capture people’s attention with something meaningful and
thought-provoking.
5. Add Detail to Your Profile – Ensure that you include all of your business contact information
within your Twitter profile. You are afforded the opportunity to include
a short bio & a photo and from a business standpoint, it’s a good idea to
provide as much detail as you can so people know with whom they are
communicating and have the opportunity to take the next step and contact you.
6. Get Tweeting!! – So, now that you’re more familiar with Twitter and the concept
of the Tweet, you need to get active!! Start tweeting and eventually,
you’ll wonder how you ever got along without the wonderful little microblog we
all know as Twitter!
If
you want some more in-depth information on Twitter and how to really use it
effectively to drive business, we’d love to see you at one of our Social
Networking for Business workshops. Just click on the following link for a
schedule of what’s going on in your area. http://escomputertraining.com/courses/list/industry/2
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