Friday, 22 February 2013


“Since the nominees were announced on January 10, there have been over 912,000 mentions of the Oscars/Academy Awards across social media platforms.” – Jason Boies

That’s an unprecedented number.  And the show hasn’t even been broadcast yet! 

I think we can all agree that social media play a key role in the success of any global event and, for that matter, of most forms of entertainment, and the Academy Awards telecast is no exception.  Social media is dominating the Oscar buzz this year.  People have taken to Facebook and Twitter to cast their votes for the night’s leading categories and to discuss their views on how Seth MacFarlane will fare as the event’s host.  Here are some numbers courtesy of Sales Force Marketing Cloud:

And then there are the Twitter jokes.  Twitter is a great place to share derisive remarks and entertaining thoughts, and the Oscars is one event that never escapes unscathed.  Here are a few guffaw-worthy examples from last year’s show for your reading pleasure:

My Damn Channel, @MyDamnChannel: If Tom Cruise still looks this young in another 10 years, I'll try Scientology.
Joel West, @IAmJoelWest: Next year instead of watching the #Oscars can I please read the book?

Marc Maron, @marcmaron: My gf just asked if Kermit had 'work' done.

Rob Kutner, @ApocalypseHow: Anyone who wins for ˝The Artist˝ should have to give a speech purely in gestures and title cards.

Are you going to join the party and tweet your way through this year’s Oscars?  For those of you who are reading this in the U.S., there’s even an official Oscars® app available on iPhone, iPad, iPod touch, Android and Kindle Fire.  For those of us in Canada, we’ll just have to make do with our Twitter accounts.  Enjoy the show and happy tweeting!!

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