Friday, 13 December 2013

Holiday Office Party Etiquette: 10 Dos and Don’ts

Ready or not, the holiday season is once again upon us. And with that, comes the festive (or dreaded, depending on your take) holiday office party. You wouldn’t think that a “Dos & Don’ts” list would be necessary, would you? But given some of the antics that I’ve seen at holiday office parties, I thought, why the heck not? – it’ll make for a fun blog post.  So here goes…        
                                                                                  


Do attend. This is an absolute must. The holiday office party is all about team spirit, team building and morale. It’s also the boss’ way of thanking his (or her) employees for their hard work throughout the year. To not show up might be construed as an insult and it won’t look good on you. So, unless you have a valid reason (an absolutely can’t-be-missed prior engagement – and I mean something like a wedding or your parents’ 50th anniversary party – or you’re violently ill) you simply have to make an appearance.

Don’t get drunk. Really? Do I really have to spell this one out? You bet your vodka martinis I do!  I once worked for a company whose office party became so out of control due to the excessive alcohol consumption, that they actually cancelled the event for the following year and just made it an in-office luncheon that lasted all of an hour and a half. So, I reiterate, don’t get drunk. It can lead to belligerent, unseemly behavior that could embarrass you till the cows come home – or worse yet – get you fired!

Do be social. The idea behind the holiday office party is to bring co-workers together socially, outside of the workplace setting. Whether you really want to be there or not, you’ll look like an anti-social moron if you just sit in a corner, texting your buddies. You’re there; you might as well make the best of it. Get to know people you don’t normally interact with. Have a word with your superiors – the ones with whom you don’t speak on a daily basis (you know, here’s your chance to do a little subtle ass-kissing if you’re looking for a raise or a promotion). Have some social fun!

Don’t be overly friendly – especially with superiors with whom you’re not that familiar. While the office party is a great setting within which to make connections and get to know people better, you don’t want to be the guy who throws his arms around people he barely knows and acts like everyone is his best friend (this “Don’t” can be accomplished a lot easier if you follow the “Don’t get drunk” advice). Keep things professional, but at the same time, a little “looser” than the 9 to 5 interaction. As a side note to this: The office party is NOT the time or place to ask the boss for a raise or talk “intense” shop.

Do dance, if there’s a D.J. and dancing.

Don’t dance if there’s no D.J. and dancing. (And if there is, keep your moves within the ‘General Audience’ rating category. The office party is not the place to get all funky and start taking off your clothes to the music. Oh, and do I have to say it? NO TWERKING!!)

Do dress for the occasion. And by ‘dress’, I mean appropriately. Wear something tasteful and in keeping with the venue at which the party is being held. And with that said…

Don’t over or under dress for the occasion.  I’m not saying that you have to be your button down self that you are from 9 to 5, but you don’t want to be showing up in thigh high boots (as hot as they are) and a dress that would make Heidi Fleiss blush. And jeans & a t-shirt ain’t gonna’ cut it either.

Do bring a token gift for the boss (or whoever is hosting the party). Or at the very least, say "thank you" before you leave.

Don’t hook up. Again, this one is easier if you follow the “Don’t get drunk” rule. But even if you’re as sober as a judge, it’s never a good idea to hook up with a coworker during or after the office Christmas party (unless there’s some history there, and even so, you’d better check out your company’s policy on inter-office dating).

So go, have fun! Eat, drink (but only 2 or 3) and be merry!! Enjoy, but just remember, you have to face all of these people again on Monday morning…

Thursday, 28 November 2013

Twitter Ads – A Brief Overview

The idea behind Twitter Ads is to “Get your Tweets and your account in front of more people who are interested in your business” -business.twitter.com.

The Twitter ad platform magnifies your presence on Twitter while allowing you to maintain control of your messages.


Here’s a quick explanation of the elements of Twitter Ads from business.twitter.com:


Friday, 25 October 2013

5 WAYS TO USE HALLOWEEN FUN IN YOUR SOCIAL MEDIA MARKETING CAMPAIGN

Who doesn’t love Halloween?  I mean, besides the one guy who complained when I used an image of a jack-o-lantern in my Halloween Savings email marketing campaign. True story! Can you say “Stick in the Mud”?? Good thing I didn’t go with my original (albeit in jest) idea of using an image of Michael Myers (you know, the psychopathic killer star of the Halloween movie franchise) menacingly holding a bloody knife!                  


Well, like it or not, Halloween has, and will continue to, come around once a year – and most of us enjoy it and have fun with it. So why not take advantage of the season and create your own Halloween-themed social media marketing campaign? Here are a few ways to do it:                      

1.  Hold a photo contest. This will work on a number of social media platforms – Facebook, Twitter, Instagram, etcetera. You can make it a “Cutest Costume” contest (kids, pets, etc.) or you can do a “Scariest Costume”– or even a “Best Jack-O-Lantern” contest.  Offer a prize for the winning photo and let users know that you’ll be announcing the winner on your social media platforms – that’ll ensure they keep checking back in.

2.  By the same token, you could hold an essay or short spooky story contest.  Again, offer a prize and arrange to have the winner’s story posted on your blog, with, of course, the credit going to the winner. And be sure to link to your blog on your other social media platforms.

3.  Offer Halloween savings or discount specials on your products and services. Everyone loves to get something at a discounted rate or price!

4.  Play up the spirit of the season! Make most of your tweets and Facebook posts Halloween-themed – really get into the spirit and encourage your followers to do the same! You could try horror movie quotes, Halloween (historical) facts, Halloween themed jokes – and don’t forget the pictures and/or video!

5.  Play a Halloween-themed “word of the day” game with your followers.  You could, for example, every day, post a word or phrase from a horror movie or a Stephen King novel, and the first person to guess the movie or the book, wins a prize! You get the idea.



The more fun and engaging you make your social media marketing campaigns, the more followers you’ll attract - and that spells more potential business for you.  And if you get a great response with your Halloween campaign (of course you will!!), remember, the holiday season is right around the corner.  Just imagine the possibilities!

Thursday, 17 October 2013

10 Things You'll Want to Know about the 10 Most Prevalent Social Media Sites

For today's blog, I'm cheating. Rather than research and write it myself, I figured why not just plagiarize from the best?  (Well, it's not really plagiarism if I tell you outright that I didn't write it, and give the credit to the person who did!)  So, without further ado, here are some fascinating statistics you'll want to know about the 10 most prevalent and popular social media sites, courtesy of one of my favorite go-to social media gurus - none other than Mr. Jeff Bullas (from jeffbullas.com).


1. Facebook

There are now over over 1.15 billion active Facebook users.That’s the main fact you need to know.
This is a 21 percent increase in 12 months. Facebook is still the social media network of choice and its numbers are huge no matter where you look.
Source: Facebook 

2. Google+

Google+ has become the second biggest network during the last 6 months and continues to grow rapidly. It seems to have reached a tipping point in consciousness and people are curious about how to use it.
Why do I think that?
My approach is not scientific but anecdotal. It is based upon the crowd voting with retweets, shares and traffic. And they are often right. Any blog posts about Google+ that I have published in the last couple of months receive much more traffic than Facebook articles.
The latest statistics indicate that there are 343 million active monthly users.

3. Twitter

Twitter is a platform that is bridging the mass media and social media gap. Television is using the social network to obtain feedback and comments. It’s power lies in its simplicity, real time feed and news breaking capabilities.
The latest numbers on Twitter indicate that it has  has over 288 million monthly active users. This is according to GlobalWebIndex Study
The number registered currently sits at over 500 million. So there are many registering but not inhaling.


4. LinkedIn

LinkedIn has been working on making its platform more social and is social media’s quiet achiever. According to some reports it has now reached 238 million users.

5. YouTube

YouTube is the giant of online video and this social media giant now has over 1 billion unique visitors every month. It’s big.

6. Instagram

Instagram was Facebook’s first major purchase (when it had 13 million users early in 2012) and despite paying top dollar it has helped Facebook move into mobile advertising and also is continuing to grow.
It has now reached 130 million users.

7. Pinterest

Pinterest captured many people’s imagination shortly after it launched. The online “pinboard” social media platform has had significant impact on web design (even seeming to have influenced the  new Google+ design)
It currently sits at 70 Million users.

8. Vine

When Instagram launched the video feature for Instagram there were many pundits predicting the demise of Vine  (Twitter’s new 6 second looping video social network).
Twitter has just announced (with a tweet ) that it had 40 million users. That is significant growth considering it was only launched in January, 2013.
In June it only had a user base of 13 million. That is a growth of 27 million in just under 3 months! No wonder Twitter is a proud parent.

9. Tumblr

Tumblr was bought by Yahoo last year because it had broken into the top 10 sites in the USA and its audience was young tech and savvy. It is an easy to use blogging platform that is both visual and mobile. There are some statistics showing that is shrinking after being bought by Yahoo.
Currently it has 245 million monthly unique visitors according to Qantcast.

10. Foursquare

Foursquare has been with us for a while now after being established in 2009. Its attraction is that it is a mobile media channel.
Number of users now sits at 30 Million.