In the year 2017, if
you are not easily found on the internet, you do not exist. This is the 11th in a series of articles;
“How to Create and Maintain a Social Media Brand – the Lecture Series”. This is all you need to know to create a
social media presence for the independent consumer based business. Good fortune.
“And the elves were able to do it all in one night…. “ I envy the elves. No social networker is an elf with such
magical powers. Maintaining accounts and
posting takes buckets of time. Much of
the posting is redundant (same stuff or almost the same stuff across many
platforms). If only there was a piece of
software that could automate this process!
Well there is. No one spot can allow you to publish to all networks in
exactly the way you need, however, Hootsuite comes pretty darn near close.
Sign up for Hootsuite and pay for the basic account (you
will need it). Enter in all your social
networks.
Streams allow you to view whats going on in any of your social networks and also to see what you published and what is scheduled.
Hootsuite allows you to schedule posts ahead.
Hootsuite allows you to publish on a number of different platforms - one post going many places.
These 2 features make Hootsuite an essential service.
Now you can begin publishing
most of your stuff from one single location.
The scheduling feature allows you to spend a day on Twitter or Facebook
posts, schedule the series and leave the topic for the next number of weeks or
months. It allows you to experiment with
time of day publishing and frequencies.
Finally, it allows you to publish bulk or batch entries.
Hootsuite
is an essential service.
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