So your
business is up and running across multiple social platforms and your blog is
alive and well. Good for you! I’m sure by now you’re reaping the benefits of
social media marketing. But if you’re like most of us, there are some days that
social networking has to take a backseat because you’re swamped with other
pressing matters. Well fear not! If you
have ten minutes to spare (Oh come on, you have 10 minutes to spare!), then I
have a few ideas for you that will make
posting quick and easy on the days that
you don’t have a lot of time to put into it…
1. Scan the
News – With an
online version of almost every publication known to mankind at our fingertips,
it takes only seconds to scan the headlines of two or three online daily
newspapers. Make a quick comment or two on whatever captures your interest or
whatever’s trending right now. Don’t forget to include a link to the article so
others can have a gander at what you’re referring to.
2. Share
a Quote – The
internet is ripe with quotes of all kinds – inspirational quotes, funny quotes and
brainy quotes – some from people we’ve heard of and some from anonymous
sources. Pick a few and post ‘em. Everyone loves a bit of inspiration or a
great one-liner.
3. Use
Visuals – See a photo or video that interests you or
that is relevant to your business (or not)?
Then post away. Images and video
are wonderful for fan engagement. Make a quick, insightful comment about it and
voila – you’ve got yourself a great post!
4.
Retweet or Share – It’s well entrenched within the culture of social media to share other
people’s comments, photos, links and tweets. Hit your Twitter and Facebook
accounts and share a couple of things that immediately capture your attention.
If it’s piqued your interest, chances are it’ll pique the interests of others.
5. Stockpile – You know those quotes, photos and videos that I
mention above?
Well, on days that you do have a little more time to spare – or even
just as you see things that you know will make a great future post – save the
link or photo to a special file on your desktop so you can just jump right on
in and grab stuff to post when time is tight.
I have one – it’s named “Posts for Tomorrow” and it’s been a lifesaver
for me on more than one occasion. Just
don’t forget to check it often – sometimes items are time-sensitive and won’t
make any sense if they’re posted two weeks after they’re no longer
relevant. (And do the same thing for blog
ideas – keep a file of ideas complete with links and you’ll never run out things
to blog about.)
6. Take Advantage of HootSuite and the Like – Making use of HootSuite and other
social media management tools (think Seesmic, TweetDeck & TwitterFeed) can
be a godsend. They’ll streamline things
for you and make your life a whole lot easier!
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