Social media is all about engagement and connecting with people.
To successfully run any customer-facing business, the first rule is: Know
your clientele. And, in social media speak, that means: Know your
audience.
Why is this so important? Because your audience (hopefully
comprised in large part of your clients and prospects) is your sole reason for
being active on social media sites from a business standpoint.
Here are four definite advantages to knowing who your audience is and
what they’re all about:
1. You’re Able to Better Focus – If you can focus intently on whom you are
targeting, it makes it easy to create content that resonates. And that’s
important because generating valuable content that allows you to engage the
highest number of people is the essence of your social media business strategy.
2. The Walls Come Down – You’re able to listen to
what people have to say about your business – the positive as well as the
negative – and respond in kind. Social media is all about, well… being
social. And interactive. Social networking affords you the
opportunity to effortlessly communicate with your audience in an unprecedented
manner. Make communication with clients and prospects a priority.
3. You Can More Readily Respond to Specific
Needs – Imagine
being able to get to know clients so intimately through social media that you
come to the point where you’re able to offer them what they require prior to
them asking. You can make valuable suggestions to them and can tailor
your services to fit their specific needs simply because you have made the
effort to communicate with them. Ask lots of questions and interact
often. The ultimate in customer service.
4. You Can Position Yourself as an Industry
Leader – When
people in your audience have industry related queries or need to be apprised of
current information, you want to be the one they turn to. Make yourself
readily available to people on your social networking sites – be the expert. Blog, blog and then blog some more. Blogging is a prime way of
showcasing your wealth of industry knowledge. And, don’t forget to post
links to your blog posts on your other social networking sites.
For more information
on social media and the importance of getting to know your audience through
social networking, join one of our Social Networking workshops. For a
schedule of upcoming workshops in your area, please visit: http://escomputertraining.com/socialmedia
No comments:
Post a Comment