In the year 2017, if you are not easily found on the internet, you do not exist. This is the last in a series of articles; “How to Create and Maintain a Social Media Brand – the Lecture Series”. It’s been a pleasure sharing my knowledge about social media and the independent consumer based business. Good fortune.
What to post
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Where does the informational, marketing
and brand content come from?
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Accounts that you need:
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Holidays and Trends
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Company Updates
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How To… info
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1.
LinkedIn
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Alt week
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1 x week
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1 x week
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Your product in real life, how it can benefit your
client… what problem do you solve?
What is your brand about (in terms of benefit to your clients?) None of this should be in sales or
advertising terms. All of it should
sound like a lecture or Ted Talk.
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LinkedIn Company Page
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1 x week
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1 x week
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LinkedIn Write Articles
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Alt week
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2.
Facebook
Account
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Daily – 1
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1 x week
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1 week
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One liner with title plus link to Blog, YouTube, or
LinkedIn Post with information and how to for viewer.
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Business Facebook Page
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1 x week
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1 x week
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One liner with title plus link to Blog, YouTube, or
LinkedIn Post with information and how to for viewer.
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3.
Twitter account
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Daily
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Daily
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Daily
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One liner with title plus link to Blog, YouTube, or
LinkedIn Post with information and how to for viewer.
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4.
YouTube
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never
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1 x 2 weeks
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1 x week
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Primarily a Forum for how to do stuff and real
info. Always include links to your
websites
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5.
Blogs
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1 x week
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1 x week
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Your product in real life, how it can benefit your client…
what problem do you solve? What is
your brand about (in terms of benefit to your clients?) None of this should be in sales or
advertising terms. All of it should
sound like a lecture or Ted Talk.
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6.
Instagram
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Daily-1
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1 x week
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1 x week
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Photos of your products, services, brand, good
works, campaigns
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7.
Snapchat
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8.
Pinterest
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Alt week
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1 x week
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1 x week
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Attach links to your company pages on
the pictures, reshare other peoples
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9.
Google Maps
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Daily – 1
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1 x week
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1 x week
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One liner with title plus link to Blog, YouTube, or
LinkedIn Post with information and how to for viewer.
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10.
Google+ and
Brand Account Google Page
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1 x week
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1 x week
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1 x week
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One liner with title plus link to Blog, YouTube, or
LinkedIn Post with information and how to for viewer.
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11.
Hootsuite : to
schedule future posts
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1 x week
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1 x week
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