One of the biggest
issues people have with #socialmedia is: What to write? If this stumps
you, not to worry, you’re not alone – at one time or another, everyone gets
stumped with that! But you don’t have to
look as far as you might think to come up with some great ideas for social
media and blog posts.
Mark Twain said, “Write
what you know.” Great advice! You’re an expert in your industry. But not
everyone else is. Position yourself as the ‘go-to’ person in your field. And write
what you know.
Let’s look at some examples
of sources for inspiration:
1. What are the 2 (or 3
or 4 or 5) key misconceptions about your industry? What are some of the most
common myths surrounding what you do? Be the mythbuster! Social media is a
great way to disseminate the information that will set people straight.
2. What about your
industry has changed within the past 5 years? What’s new? You’re the
professional. Let people know that. Since you’re the one with your finger on
the pulse, use that. Change within your industry is the important stuff that
people need to know. Share it on social media.
3. Think for a moment.
What are the questions that you are most asked about your industry; about what
you do; about your products and services? Elaborating on the responses to these
questions can provide you with plenty of inspiration for social media and blog
posts.
4. Finally, and this is
really important: What is the call to action? Make sure you include something. Once
you have people’s attention, what is it that you want them to do after they
absorb all of the useful information you’ve provided via social media? Well, ultimately
you want them to buy your products; you want them to use your services. And how
do you leverage social media to entice them to do that? That’s your call to action. And you want the
call to action to be an immediate response. It might be to call or email you to
request further information about your services, or even better, to set up an
appointment (don’t forget to provide contact information where it will be easily
seen - and in the case of an email, link to your email address right there). Or
it might be to come into your store/offices/workshop to purchase what you sell
(again, a very visible address and a map to your location should be included on
your social media sites – not to mention a link to your website). Or you might
want people to subscribe to your newsletter or blog (and yes, you can write
those, too! Piece of cake!). If that’s the case, ensure that you include a “Subscribe”
button that people can click on right then and there. Easy!
Posting to social
media sites isn’t rocket science, but it does take some time and thought. It’s
also a necessity in business these days if you’re going to be competitive. I
defy you to find one big business that doesn’t have a social media presence. I’ll
bet you can’t! And there’s a very good reason for that. In today’s climate, if
you don’t have a social media presence, you pretty much don’t exist. Just some
food for thought…
Want more help with
your foray into the realm of the social? We’ve got just the course for you! Join
one of our Social Networking for Business workshops today! (See the call to
action??)
